Custom Machine Wrap for Vortex Training – SX Leeds

Custom Machine Wrap for Vortex Training – SX Leeds

Client Overview

Vortex Training is an industrial training provider offering hands-on instruction in the use of heavy equipment. To strengthen their brand presence, the team sought out a bespoke solution for branding a key piece of machinery.

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Objective

The client aimed to enhance the visual appeal of one of their training machines by applying a custom wrap that reflected the company’s branding. The design needed to reflect Vortex Training’s logo colours, align with their brand and bring a high-quality finish to the equipment.

 

Why ELite Sign?

This collaboration began through a recommendation from Pat Flannery at NTS, who referred Vortex to Elite Sign Leeds. Account Manager Rick Nurse led the project from initial discussions through to completion.

 

Challenges

  • Creative Direction: Vortex gave the Elite Sign (Leeds) team creative freedom to develop a design that reflected their brand while also being eye-catching.
  • Surface Complexity: Applying vinyl to machinery with curved surfaces and industrial finishes demanded a skilled, precise approach.

Solution

Elite Sign Leeds approached the brief through design first, focusing on how the wrap could complement both function and form.

Three wrap concepts were developed after initial consultation, each built around Vortex’s core colours and adapted to the machine’s structure.

Client feedback shaped the final selection, which included:

  • Consistent use of Vortex’s colours for brand recognition
  • A layout that combined durability with visibility
  • Highlight the rear counterweight to create visual impact
 

Execution

Installation was carried out using vinyl chosen for both its resilience and smooth finish. The team prepared the surfaces thoroughly, applied the wrap with precision, and performed detailed checks to ensure a crisp, professional outcome.

Throughout the project, consistent communication helped ensure expectations were met and timelines stayed on track.

 

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